Author : Daniel B. Klein
Publisher :
Release Date : 1997
ISBN 10 : STANFORD:36105019276919
Pages : 400 pages
Rating : 4./5 ( downloads)
Download Reputation PDF Format Full Free by Daniel B. Klein and published by . This book was released on 1997 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of how honesty prevails over the dishonest
Author : Gary Davies
Publisher : Psychology Press
Release Date : 2003
ISBN 10 : 041528743X
Pages : 296 pages
Rating : 4.2/5 (415 downloads)
Download Corporate Reputation and Competitiveness PDF Format Full Free by Gary Davies and published by Psychology Press. This book was released on 2003 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.
Author : Ian Mitchell
Publisher : Canongate Books
Release Date : 1998
ISBN 10 : UOM:39015047591188
Pages : 538 pages
Rating : 4./5 ( downloads)
Download The Cost of a Reputation PDF Format Full Free by Ian Mitchell and published by Canongate Books. This book was released on 1998 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cost of a Reputation recounts, in painstaking detail, the events of the libel case initiated by Lord Aldington against Nikolai Tolstoy and Nigel Watts. The case concerned the forced repatriation of Soviet peoples at the end of WW2.,.
Author : Ronald J. Alsop
Publisher : Simon and Schuster
Release Date : 2010-05-11
ISBN 10 : 9781439122686
Pages : 320 pages
Rating : 4.6/5 (122 downloads)
Download The 18 Immutable Laws of Corporate Reputation PDF Format Full Free by Ronald J. Alsop and published by Simon and Schuster. This book was released on 2010-05-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A veteran Wall Street Journal editor and authority on branding, marketing and reputation provides the 18 crucial rules for companies to follow in developing and protecting their reputation, which can be their most valuable asset or their worst nightmare. A must read book for senior executives, consultants, advertising, public relations, and marketing professionals. From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers—and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations. Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of the World Trade Center disaster sought bottled water from a nearby Starbucks outlet, they complained that an employee charged them for it. In a matter of hours, the Internet had picked up the story and Starbucks' carefully cultivated worldwide reputation was quickly besmirched. This is just one instance among many of how the business world, ever more global and competitive, has become increasingly difficult to navigate. Studies have demonstrated the powerful impact of reputation on profits and stock prices, and yet less than half of all companies have a formal system for measuring reputation. Clearly, companies in every industry—from Dow Chemical to Disney to DaimlerChrystler—have much more to learn. It is still the rare company that realizes the full value of its reputation: how corporate reputation can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder. Mr. Alsop provides eighteen thoroughly documented lessons based on years of experience covering every aspect of corporate reputation, with a clear distillation of the complex principles at the heart of a reputation. He explains: • How to protect your reputation when the inevitable crisis hits • How to cope with the many hazards in cyberspace • How to create a reputation for vision and industry leadership • How to establish a culture of ethical behavior • How to measure and monitor your ever-changing public image • How to make employees your reputation champions • How to decide when it's time to change your name The result is a book that is important not only for business executives, consultants, and advertising, public relations, and marketing professionals but also for anyone eager to learn more about the companies they work for, buy from, and invest in.
Author : Petter Gottschalk
Publisher : World Scientific
Release Date : 2011
ISBN 10 : 9789814335171
Pages : 210 pages
Rating : 4.1/5 (335 downloads)
Download Corporate Social Responsibility, Governance and Corporate Reputation PDF Format Full Free by Petter Gottschalk and published by World Scientific. This book was released on 2011 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Expounds on the nature of white-collar crime and examines its relationship with corporate social responsibility, governance and corporate reputation. Presents different approaches for repairing damaged corporate reputations; explains how internal governance and investigations can be conducted. Discusses stages in corporate social responsibility and underscores knowledge management as an imperative tool to combat white-collar crime and build corporate reputation"--Provided by publisher.
Author : Kenneth H. Craik
Publisher : Oxford University Press
Release Date : 2008-11-11
ISBN 10 : 9780190450175
Pages : 264 pages
Rating : 4.1/5 (45 downloads)
Download Reputation PDF Format Full Free by Kenneth H. Craik and published by Oxford University Press. This book was released on 2008-11-11 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that a network interpretation of reputation advances our understanding of an essential and inescapable feature of social life and integrates many of its' varied facets. Reputation is a dispersed phenomenon that is to be found in the beliefs and assertions of an extensive number of other individuals. Reputation is part of the environment but uniquely referenced to a specific person. Discussions concerning reputation are often vague with regard to who are those others holding beliefs or making assertions about a person and thereby contributing to that person's reputation, with reference perhaps to 'people in general' or 'society at large.' A network model of reputation generates conceptual innovations that have systematic implications for such diverse disciplines as network theory and social network analysis, gossip research, person perception and cognition, social representation research, personality theory and assessment, publicity and public relations, libel law, biographical studies, and cultural history. Craik argues that reputation is not simply a central topic for the study of social life. Rather, it holds the potential to sustain an interdisciplinary field of inquiry in its own right.
Author : Mr Graeme Martin
Publisher : Gower Publishing, Ltd.
Release Date : 2012-08-28
ISBN 10 : 9781409460398
Pages : 360 pages
Rating : 4.3/5 (46 downloads)
Download Corporate Reputation PDF Format Full Free by Mr Graeme Martin and published by Gower Publishing, Ltd.. This book was released on 2012-08-28 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.
Author : John Doorley
Publisher : Routledge
Release Date : 2020-07-14
ISBN 10 : 9781351235006
Pages : 381 pages
Rating : 4.0/5 (235 downloads)
Download Reputation Management PDF Format Full Free by John Doorley and published by Routledge. This book was released on 2020-07-14 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Author : Craig Carroll
Publisher : Routledge
Release Date : 2010-09-01
ISBN 10 : 9781135252434
Pages : 480 pages
Rating : 4.4/5 (252 downloads)
Download Corporate Reputation and the News Media PDF Format Full Free by Craig Carroll and published by Routledge. This book was released on 2010-09-01 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets – including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries. Each chapter is structured to consider two to three hypotheses in the country under discussion, including: the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition the impact of media favorability on the public’s organizational images of these firms how media coverage of specific public issues and news topics relates to the associations people form of specific firms. Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries’ borders. Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.
Author : Craig E. Carroll
Publisher : SAGE Publications
Release Date : 2016-05-31
ISBN 10 : 9781483376509
Pages : 1049 pages
Rating : 4.5/5 (376 downloads)
Download The SAGE Encyclopedia of Corporate Reputation PDF Format Full Free by Craig E. Carroll and published by SAGE Publications. This book was released on 2016-05-31 with total page 1049 pages. Available in PDF, EPUB and Kindle. Book excerpt: What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities
Author : Roy Shapira
Publisher : Cambridge University Press
Release Date : 2020-09-17
ISBN 10 : 9781107186507
Pages : 271 pages
Rating : 4.5/5 (186 downloads)
Download Law and Reputation PDF Format Full Free by Roy Shapira and published by Cambridge University Press. This book was released on 2020-09-17 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The law shapes behavior not only by imposing sanctions, but also by producing information on how powerful entities behave.
Author : Erdemir, Ayse
Publisher : IGI Global
Release Date : 2018-01-26
ISBN 10 : 9781522536208
Pages : 430 pages
Rating : 4.2/5 (536 downloads)
Download Reputation Management Techniques in Public Relations PDF Format Full Free by Erdemir, Ayse and published by IGI Global. This book was released on 2018-01-26 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.
Author : Peter Verhezen
Publisher : Springer
Release Date : 2016-04-29
ISBN 10 : 9781137547378
Pages : 147 pages
Rating : 4.3/5 (547 downloads)
Download The Vulnerability of Corporate Reputation PDF Format Full Free by Peter Verhezen and published by Springer. This book was released on 2016-04-29 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies. This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer.
Author : Elizabeth Chang
Publisher : John Wiley & Sons
Release Date : 2006-07-11
ISBN 10 : 9780470028254
Pages : 374 pages
Rating : 4.2/5 (28 downloads)
Download Trust and Reputation for Service-Oriented Environments PDF Format Full Free by Elizabeth Chang and published by John Wiley & Sons. This book was released on 2006-07-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trustworthiness technologies and systems for service-oriented environments are re-shaping the world of e-business. By building trust relationships and establishing trustworthiness and reputation ratings, service providers and organizations will improve customer service, business value and consumer confidence, and provide quality assessment and assurance for the customer in the networked economy. Trust and Reputation for Service-Oriented Environments is a complete tutorial on how to provide business intelligence for sellers, service providers, and manufacturers. In an accessible style, the authors show how the capture of consumer requirements and end-user opinions gives modern businesses the competitive advantage. Trust and Reputation for Service-Oriented Environments: Clarifies trust and security concepts, and defines trust, trust relationships, trustworthiness, reputation, reputation relationships, and trust and reputation models. Details trust and reputation ontologies and databases. Explores the dynamic nature of trust and reputation and how to manage them efficiently. Provides methodologies for trustworthiness measurement, reputation assessment and trustworthiness prediction. Evaluates current trust and reputation systems as employed by companies such as Yahoo, eBay, BizRate, Epinion and Amazon, etc. Gives ample illustrations and real world examples to help validate trust and reputation concepts and methodologies. Offers an accompanying website with lecture notes and PowerPoint slides. This text will give senior undergraduate and masters level students of IT, IS, computer science, computer engineering and business disciplines a full understanding of the concepts and issues involved in trust and reputation. Business providers, consumer watch-dogs and government organizations will find it an invaluable reference to establishing and maintaining trust in open, distributed, anonymous service-oriented network environments.
Author : Asha Kaul
Publisher : SAGE Publications India
Release Date : 2014-04-30
ISBN 10 : 9789351500469
Pages : 328 pages
Rating : 4.4/5 (5 downloads)
Download Corporate Reputation Decoded PDF Format Full Free by Asha Kaul and published by SAGE Publications India. This book was released on 2014-04-30 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR—company’s stakeholders, situations demanding CR interventions, and the impact of a company’s culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India. The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.
Author : Shai Dothan
Publisher : Cambridge University Press
Release Date : 2015
ISBN 10 : 9781107031135
Pages : 351 pages
Rating : 4.1/5 (31 downloads)
Download Reputation and Judicial Tactics PDF Format Full Free by Shai Dothan and published by Cambridge University Press. This book was released on 2015 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that national and international courts seek to enhance their reputations through the strategic exercise of judicial power. Courts often cannot enforce their judgments and must rely on reputational sanctions to ensure compliance. One way to do this is for courts to improve their reputation for generating compliance with their judgments. When the court's reputation is increased, parties will be expected to comply with its judgments and the reputational sanction on a party that fails to comply will be higher. This strategy allows national and international courts, which cannot enforce their judgments against states and executives, to improve the likelihood that their judgments will be complied with over time. This book describes the judicial tactics that courts use to shape their judgments in ways that maximize their reputational gains.
Author : Jonathan Macey
Publisher : FT Press
Release Date : 2013-03-20
ISBN 10 : 9780133039719
Pages : 300 pages
Rating : 4.7/5 (39 downloads)
Download The Death of Corporate Reputation PDF Format Full Free by Jonathan Macey and published by FT Press. This book was released on 2013-03-20 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why did the financial scandals really happen? Why are they continuing to happen? In The Death of Corporate Reputation, Yale's Jonathan Macey reveals the real, non-intuitive reason, and offers a new path forward. For over a century law firms, investment banks, accounting firms, credit rating agencies and companies seeking regular access to U.S. capital markets made large investments in their reputations. They treated customers well and sometimes endured losses in transactions or business deals in order to sustain and nurture their reputations as faithful brokers and “gate-keepers.” This has changed completely . The existing business model among leading participants in today’s capital markets no longer treats customers as valued clients whose trust must be earned and nurtured, but as one-off “counter-parties” to whom no duties are owed and no loyalty is required . The rough and tumble norms of the market-place have replaced the long-standing reputational model in U.S. finance. This book describes the transformation in American finance from the old reputational model to the existing laissez faire model and argues that the change came as a result of three factors: (1) the growth of reliance on regulation rather than reputation as the primary mechanism for protecting customers and (2) the increasing complexity of regulation, which made technical expertise rather than reputation the primary criterion on which customers choose who to do business with in today’s markets ; and (3) the rise of the “cult of personality” on Wall Street, which has led to a secular demise in the relevance of companies’ reputations and the concomitant rise of individual “rain-makers” reputation as the basis for premium pricing of financial services. This compelling book will drive the debate about the financial crisis and financial regulation for years to come -- both inside and outside the industry.
